Smart Water or Smart Advertising?

This Smart Water ad was intended to go viral. It features Jennifer Aniston rehearsing for the ad while creatives try to figure out ways to make it popular and obtain many hits online. It pokes fun at what many other advertisements have been doing and makes other pop culture references. It is something different. It is sarcastic, and many viewers like sarcasm. Additionally, many people like Jennifer Aniston. She is spunky, fun and well-liked across the board.