Pepsi's new girl is Sofia Vergara!
An important element in advertising is who will play your protagonist. It should be someone who fits the role and who is well-liked. Sofia Vergara hit it big when she gained popularity in the sitcom Modern Family.
I think Pepsi did a great job choosing someone fresh to represent their products. This ad is fun and modern. I like seeing someone new and different as the face of a big brand like Pepsi.
No comments:
Post a Comment