Product placement used to be a subtle and sneaky way for advertisers to promote their brands. Most consumers were not aware of this tactic. Now, consumers are educated. They know when they see product placement and many times become annoyed. It is just more clutter.
In this ad, Bud Light pokes fun at product placement by going over the top. Every opportunity is utilized to place a Bud Light logo or product on screen. This ad is successful because it is funny, makes the viewer feel "in the know" and they get the point across that they are indeed selling Bud Light.
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