I enjoyed the latest group's assessment of Old Spice. Isaiah Mustafa is perfect for these quirky ads. I like how Old Spice didn't take the easy way out and do a typical men's body wash/cologne advertisement. Girls aren't falling from the sky to chase after a man who has recently bathed his body in a certain scent. These Old Spice ads are different and break through the clutter.
One of my favorite quotes that one of the group members said was that Old Spice "takes its target seriously". They need a reason besides "getting the girl" to listen to the ad.
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