I was actually shown this bus stop poster in my Spanish for the Business professions class. We Skyped with a marketing professor from Mexico who actually taught us much of what I already had learned in my advertising principles class...only she said it all in Spanish! The poster is located in Brazil at a bus stop and promotes a hip hop radio station. The poster takes advantage of the seat configuration. If you were to look at the ad without someone sitting in a seat at the bus stop - it might confuse you or even worse you might not notice it. But sure enough, when someone IS sitting in the appropriate place, it looks as if he or she has an afro, which surely grabs everyone's attention. The ad is well placed and creative. My only suggestion is that the poster should have the radio's station, like 102.5, instead of just the logo and the website. Otherwise, I thought the ad was well executed.