My teacher in Media Writing showed my class this ad last semester. It had been a while since I had seen an advertisement for Google and I even asked myself if I had ever seen an advertisement for Google. Then I realized that with a newer competing search engine, Bing, on the rise...Google needed to do some advertising.
The ad has no voice overs. Just music. The viewer follows the Google search process of an unknown protagonist from the days before he studied abroad in Paris until he falls in love with a Parisian, marries her and is expecting a baby. The ad shows that Google is there every step of the way - even when you make little spelling mistakes and the search engine directs you to, "did you mean ______". I think this ad is effective and it definitely pulled on my entire class's heart stings!
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