Responsible

A classmate showed me this billboard that he found online. I thought about myself and what stands out to me when I'm driving and surrounded by thousands of advertisements.

The billboards that stand out to me are simple and different. I can't read too much text because I must focus on driving, but it should also be something that does distract me enough to bring my attention to it.

This ad for Eskom energy is visually different. The text makes sense with the design of the billboard, which fades from darkness into light. It shows the responsibility of Eskom and that if you choose to use Eskom, they will be efficient and responsible with your energy and money.

This ad would definitely make me investigate Eskom as a company  - I want to learn more!