Red Bull and Product Information

When I first starting evaluating Red Bull's creative for my group project, I was impressed with its Red Bull Cola advertisements.

Red Bull's strong suit has never been product information. The ingredients that Red Bull uses have never been transparent, adding to an ora of mystery surrounding each product.

The Cola campaign has started something new for Red Bull. The ingredients are all out in the open. No confusion, no mystery.

I would like to see Red Bull continue this product information campaign with it's other products like the Red Bull energy drinks and two-hour energy shots.