Not So Consistent

Dove's Real Beauty campaign is the first and leader of its kind. It promotes women's real beauty and encourages women of all sizes and races to be confident and accept themselves for who they are. Every woman is beautiful.

In my Media Ethics class this semester, we looked at the fact that Dove and Axe are owned by the same parent company, Unilever. An ethical debate arises when we realize this. While Dove promotes physical variety, self confidence emotional health, Axe is known for its risque ads that show women brainlessly chasing after men. On top of that, these women all look the same - tall and thin with modelesque features.

This was the first time I had thought about what it means to be consistent and ethical in advertising.