Bud Light scratch bottles. Genius. I'm a little upset that I didn't think of this. How many times have you forgotten which beer bottle is yours? The market is already full of little ways to identify your wine glass, party cup..etc. There was a demand for drinkers to identify their beer bottles, and Bud Light was the first one to think of a way to do it!
This has stirred excitement among many of my friends. Everyone seems to be impressed. I would assume that sales will increase for Bud Light, since these scratch bottles are perfect for any party - big or small.
Additionally, this is a way for people to pass out their cell numbers at bars or parties. I've seen it done!
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