Never Seen This Before...

I saw this billboard driving into Chicago from southern Illinois. Many of us Illinois tax payers are fed up with high rates.

So in advertising, we know that if there's a problem  - you advertise a solution! In this case, living in Indiana with lower tax rates is the answer.

This stood out to me because I have never seen an advertisement for residents of one state to move to a different one. Yes, we have all seen the Visit Florida, Michigan, California...etc advertisements, but it has never been promoting a residential move.