Monday, April 25, 2011

Denial is Futile

I first saw this text-only ad for Kraft's Macaroni and Cheese while driving to Chicago a few months ago. The copy is simple yet sophisticated - but the funny thing is that Macaroni and Cheese is what is being advertised.

Although the Kraft logo is absent from the ad, I knew right away that it was Kraft's Macaroni and Cheese being advertised. The Kraft blue and the little orange noodle is a part of pop culture and most of our childhoods....and adulthoods.

What stood out to me is that this ad successfully targeted ME. I am a college student. Macaroni and Cheese is tasty, cheap and easy for me to make - but I'd love to branch out and start to cook better dishes. My mother even said to me before leaving for college, "Don't just eat mac and cheese"! But the thing is...I LOVE macaroni and cheese. I can't hide my love for it. Denial IS futile. It was comforting to think that other people...not just little kids...secretly love this yummy stuff too.

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