Absolut...

My friend Peggy passed this on to me a few days ago. The ad mimics Absolut Vodka's "Absolut ____" campaign. This drunk driving campaign was actually produced by the Bucharest Traffic Police. It just goes to show how effective the Absolut Vodka campaign has been. 

When I read "20 Ads that Changed the World" by James B. Twitchell in the beginning of the semester,  the "Absolut ______" by Absolut Vodka was one of the campaigns that he praised. It discussed how the campaign was successful due to the consistency and wit that the advertisers used from execution to execution.

While this adaptation of the Absolut campaign may be harsh, it gets the point across.

In this ad, the outline of the Absolut bottle is all that is shown. The bottom reads, "Absolute Stupidity". Applause to the Bucharest Traffic Police for this production. I'd like to see Absolut Vodka do it's own campaign like this against drunk driving.