Your imagination is the limit when it comes to advertising. Any surface can be used to promote a brand -- but the challenge is to do so in a way that hasn't been done. What will catch the passerby's eye? What will be talked about?
I think that this Mondo Pasta ad is super clever! I personally have never heard of the brand Mondo Pasta, but I'd be willing to check it out after seeing this ad! It just goes to show that creative advertising DOES make a difference!
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