A few years ago, I was originally skeptical about setting up a Twitter account. I thought Twitter was only good for providing a platform for our narcissistic generation and their compulsion to publish every insignificant thought. See, I told you I was skeptical...and cynical. Little did I realize that Twitter was a whole lot more than reading when your friend "got the best burger EVER" or a celebrity is in the "Stuuuuuuuudiooooooooo" (Lil Wayne's tweet from today).
I became an active Twitter user when I started my internship as the Social Media Intern for the I Back Jack Foundation. It became my job to manage the foundation's Twitter account. I quickly learned how powerful Twitter was for I Back Jack and thought how it could be a powerful tool for me as well. I follow key news source accounts on Twitter - it is a great, cheap and fast way to get the information I need. I also follow accounts that offer information on things I want to know. It is also a fun way for me to keep interact with friends. Another thing that I enjoy about Twitter is that it is witty and to the point. Every character counts.
A tip from an article called Twitter for College Students warns students that unless protected, tweets are viewable by anyone. This is definitely something to keep in mind. The article also suggests that professors should give students their Twitter name. This way, the professor doesn't need to share his or her mobile number - something that is private and can often times be abused.
25 Suggestions For How To Use Twitter in 2011 encourages tweeters to grow professionally, research competitors and to engage with your community. These three things are certainly why I find Twitter extremely valuable.
My client, the I Back Jack Foundation, can rely on Twitter to interact with other organizations. These can be organizations that the foundation already converses with, or new ones that are potentially interested in learning more about working with the foundation. Twitter is a great tool for the foundation to give credit where it is deserved by mentioning donors and sponsors. It is also a fantastic way to keep followers updated and excited.
Five accounts that I now follow as a result of this assignment are Big Shoes Network, Sheena Carey, MU Tribune, NY Times and AP Stylebook. I will continue to follow all of these accounts. I find them to be worthy of my interest. My favorite one thus far is the NY Times. I enjoy what they choose to post and how often they choose to post. MU Tribune is good too because I can stay updated on campus happenings - even after I graduate!
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