Last night, I was sitting in Indian-style on my bed somewhere between exhausted and excited. As I replayed the distinct moments from the weekend in my head, numerous images made me smile to myself and even laugh out loud. I had just returned from a long weekend spent with family and old friends. Being surrounded by the people that know me best reaffirmed what I thought about myself. It was quite the perfect coincidence, seeing as I had been trying to identify myself with a brand for my Advertising Principles class.
I sat, looking around my room for some sort of God-sent answer. What brand am I most like? I quickly realized that sitting in my room was the best place to find the answer. I had knick-knacks from all parts of the world, all parts of my life. Everything meant something to me or had a story. I looked at a vase on my nightstand and found the answer – I am most like Anthropologie.
Anthropologie is a woman’s retail store that sells clothing, accessories and home goods. Although it is a chain, there is something special about the experience of walking into an Anthropologie store. You feel as though you have stumbled upon a true gem. There is a sort of eclectic, vintage and bohemian feel that seems honest and unique. Whenever I shop Anthropologie, I feel like I am searching for beauty, innovation and good design. Anthropologie tries to tell a story and uses imagination. Athropologie stands for the traveler, the experienced and the dreamer.
Like Anthropologie, I love to tell a story. Whether the conversation starts because of the scarf I’m wearing, what pictures and post cards I have on my bulletin boards, my belt, or my Facebook profile picture, I have a story.
Anthropologie is humble and understated. Nothing is thrown in your face. I feel like I am the same way. In terms of my interactions with people, I do not put everything out there. When someone gets to know me, they search for the beauty inside of me. I am honest and quite transparent, but I am not one to shout out to the world how fabulous I think I am. An item from Anthropologie is humble.
Anthropoloie knows who they are. The brand is well crafted and confident. Their design is cohesive and somewhat predictable, yet they are always innovative and looking to improve. This is when I most feel like Anthropologie. I know myself well and I am pleased with the person I am. My morals, beliefs, thoughts and ideas make me predictable, but I am always open to discussion and debate to enhance my views. I am confident and I like my personality, but am open to criticism when it comes my way.
